Your dealership is evaluated on your ability as a communicator before they set foot in your showroom.
One of the first things a prospect judges you on is how fast you respond to them.
“In Internet time, a minute seems like an hour and a few seconds wait time is unbearable. The Internet prospect expects you to respond at lightning speed. This means that a slow response is only slightly better than no response at all. All the studies in this area conclude that he/she who responds fastest has the overwhelming advantage for getting the sale.”
An auto-responder email will definitely provide that lightning response. In fact, it’s so fast the customer knows there is no way anyone actually wrote it. They know it’s canned, and will give it very little attention if any.
Even in this day of advanced technology, the most effective means of communicating with a prospect is on the telephone. Nothing beats that interaction your sales staff can have talking personally with a potential customer. However, it’s generally slow. Most dealerships average a 24 hour response time returning phone calls, and many don’t return them at all. Hardly the lightning response your prospect is looking for.
So how do you get the intimacy of a phone call, at the speed of an auto-responder?
www.calldrip.com
